Hassan Rajput, a digital marketer with over 20 years of experience, brings you today’s post on 7 Social Media Marketing Strategies for Your Ecommerce Store in 2021.
Allow us to welcome Shane Barker to our site and benefit from his tremendous experience! Social media was and continue to be one of the most effective platforms for promoting your company online. Around 3.96 billion individuals now utilize social media, accounting for more than half of the world’s population.
This implies that a large portion of your target audience is already utilizing these channels. You’ll need some effective techniques in place to reach out to these folks and convince them to buy from your eCommerce site. That’s not everything…
Due to the COVID-19 epidemic, demand for online shopping increased dramatically in 2020, and this trend is projected to continue. You must be well-prepared to deal with increased competition as more firms go online. That being stated, here are the finest social media marketing methods for growing your online store in 2021.
Social Media Marketing Strategies for 2021
Here’s how to advertise your eCommerce business on social media in 2021 to increase revenue:
1. Accept Instagram Shopping
Instagram has made it simpler for users to shop from their favourite companies without leaving the app. While this function has been available for some time, you should start using it if you haven’t previously. Keep in mind, however, that you will need to validate your eligibility before you can build the store. To utilize this function, you must first create a business account on the platform for your online store and then connect it to your Facebook Page.
You may then upload your product catalogue and apply for shop approval. Take a look at how Acid League has used Instagram to promote its products.
- Collaborate with Influencers
Influencer marketing is one of the most effective techniques to advertise your eCommerce company on social media in 2021. You may use influencer discovery tools to uncover relevant influencers in your field and then reach out to them for collaborations.
Once you’ve collaborated with an influencer, they’ll post material on social media about your business or items. As a consequence, their enormous and highly engaged following will become aware of your company, and many of them may decide to check it out. Some of them may even purchase from you because they believe the influencer’s suggestions.
Influencers may also generate traffic to your online store by offering their audience links to purchase the items or services. To promote the campaigns even further, provide your influencers with a special coupon or discount code that they may share with their followers. As a result, customers are more inclined to purchase from you. You may take this tactic a step further by forming an affiliate partnership with your influencers. In such a collaboration, the influencers would be compensated a commission for each sale they generate. As a consequence, they’ll work hard to increase your sales. Use affiliate marketing tools to manage and track such programs.
Finally, if you have an Instagram Shop, influencers may bring traffic directly to it. For example, notice how you may shop for these cutout overalls immediately by clicking on the image.
- Make Use of Live Videos
Live videos may be a terrific way to communicate with and engage your audience. To increase engagement, you may hold a variety of live video sessions, such as: In the background Q&A Product introductions Instructional videos Video explanations Discussions These films are effective because you can connect with your audience in real-time, as opposed to other types of content where they engage with you passively.
What else? You might also invite influencers to participate in your live video sessions. This allows you to get the benefits of both influencer marketing and live videos. What makes live videos even more appealing is that they are archived as regular posts or Stories and continue to generate conversation. Consider how Cosmopolitan collaborated with Lauren Conrad for a live Facebook Q&A session.
And it just gets better from there. Instagram just added live shopping options that allow you to sell your things via live videos. You may add up to 30 goods to a collection before going live and then present them during the live broadcast. Your followers will then be able to purchase the items directly from Instagram.
- Publish High-Quality Content
Another effective strategy to increase your eCommerce store’s social media sales is to create and share high-quality content regularly. You will be able to develop social media interaction as a result of this. You may share a wide range of information, including infographics, movies, photographs, and more. Blogging may be quite useful in this situation since you can publish links to your blog entries on social media and drive traffic to them. This traffic may then be sent to your product pages to encourage customers to buy from you.
You should also share useful material focused on resolving your consumers’ problems. While this may not immediately generate sales, it does assist to keep your brand relevant among them. However, while providing information, keep in mind that posting too frequently may come out as spammy.
On the other side, don’t wait too long to post, since this may lead your audience to believe your brand is inactive. You must strike a balance between the two and post sparingly.
Using social media automation tools that allow you to plan posts is an excellent method to manage such a timetable. You’ll be able to stick to your social media posting schedule this way.
- Include Share Buttons in Your Store
Adding social sharing buttons to your eCommerce site is a more potent social media marketing technique for your eCommerce store. This optimization for your website might assist increase your reach and traffic. It is advised that you include sharing buttons on all of your product landing pages. Those who are interested in these items may then share them with their social media networks. You’ll be able to reach a larger audience as a result, and some of them may even visit your business. That’s not everything… Your blog postings should also include social sharing links.
- Utilize Facebook Messenger
Facebook Messenger is an excellent platform for one-on-one interactions with your audience and consumers. This means you may use it to better serve your consumers by answering their questions and fixing their problems.
Aside from customer service, it also has a live chat feature that you can link with your eCommerce site to give real-time help to your customers. This would be ideal for your online shop, as 41% of consumers polled claimed they prefer live chat over other types of customer assistance.
- Utilize TikTok Ads
Organic reach is only useful up to a certain point. However, if you want to expand your reach beyond that, you must use social media advertisements. Platforms like Facebook, Instagram, Twitter, and LinkedIn allow you to run a wide range of paid promotions, from those targeted at increasing your reach to those focused on increasing sales. However, in recent years, these advertisements have grown too costly. This has the potential to blow your marketing budget out of the water. This is where TikTok advertisements come in. TikTok has a strong organic and sponsored reach because it is a relatively new social media site. Simultaneously, the cost of running paid promotions is minimal.
What’s more, the finest part? You’ll also have a large audience on the platform. It is one of the most popular social networking sites, with approximately 800 million monthly active users. Image courtesy of We Is Social.
To properly target these paid advertisements, you may specify your target audience based on demographics, region, and interests. To get started, set the campaign goal and budget. Here’s a hint: Promote your best-performing social media postings since they are more likely to get the intended effects.
Also, be sure to improve your campaign regularly depending on the information you acquire. This can assist you to enhance the outcomes of your campaign. Consider how Gushers started a sponsored promotion on TikTok.
The Bottom Line
Last Thoughts People rely on social media to find new things, thus social media marketing is crucial for every eCommerce company. If you haven’t already, you should embrace Instagram Shopping and use it to increase your sales. It also helps to collaborate with influencers to increase your reach and revenue. What else? To increase sales, you could also employ the shopping option provided by live videos.
Regularly posting high-quality material may help increase engagement and revenues. It’s also critical to have social media sharing tools on your website so that visitors can easily promote your items on social media.
Finally, use social media marketing and Facebook Messenger effectively to expand your shop even more. Do you have any queries concerning the above-mentioned social media marketing strategies? Tell us in the comments. We are thrilled to highlight Shane Barker’s observations on our site, and we are grateful for the expertise he has given to us.